Since joining Tangível in February 2022, I have served as a key external consultant for their principal client, Santander Portugal.
My role has evolved significantly, initially contributing to the Engagement Squad (within the Digital Marketing department), and later transitioning to my current position as a member of the bank’s central Experience Design team.
A considerable part of my role during the first few years consisted of managing and editing web content via CMS (Adobe Experience Manager). Today, my responsibilities span UX Writing, copywriting, and content strategy, with a focus on user journeys, and always working in close collaboration with internal stakeholders.
Help & Support (2022)
The first project I was assigned to at Santander was the implementation of a new Help & Support section on the Portuguese website. There were already prototypes in place, so we had to apply most of that UI; and adapt the UX to the national context by restructuring flows, requesting information to the local customer service areas, and making sure we were working towards building a strong MVP — one that could meet the real needs of users right from day one.
I was responsible for:
- gathering, translating and localising information
- implementing UX writing and plain language principles
- the information architecture and content hierarchy
- project management.
New pages (2023-2025)
Over the next few years, a significant dimension of my daily work involved end-to-end page development, encompassing:
- engaging with several Product Owners to address their content publication needs
- executing the technical component of UX writing and copywriting
- collaborating with the SEO team
- editing the page within AEM
- publishing the page (go-live).
Blog
From time to time, I would also write content for Salto, the bank’s blog (in Portuguese):
- 5 receitas vegetarianas para experimentar em casa
- Capitais europeias: descubra-as
- Meditação: o que é e como meditar
- Higiene do sono: saiba o que é e como pode melhorar a sua
- Halloween: descubra as origens e recolha ideias para celebrar em grande
- Auroras boreais e austrais: descubra o que são e onde as pode ver
