I am a content strategist and visual artist focused on crafting clear, user-centric journeys for digital products, and writing (or drawing) compelling content that engages target audiences.
My interdisciplinary approach is rooted in the versatile education I was lucky to have had, and a lifelong passion for both the visual arts and the humanities.
I was born in Lisbon, Portugal, in January 1994 to a 2D/3D animator and a psychologist. From an early age, I was drawn to reading, writing and drawing. I was a shy, yet active child. Aged 8, I would write pseudo-theatre plays to perform alongside family members on Summer holidays. I started playing the flute when I was 9, and created my first blog at age 12.
This path led me to formal studies in Artistic Production (high school) and Strategic Communications (university); and to a heterogeneous career.
Today, I leverage this dual background to solve challenges by designing strategic content ecosystems, ensuring consistency, clarity, and a good user experience across digital channels – without ever setting aside my drawing and painting practice.
Need help with words, images, or words and images? Do reach out!