What I do
I work as a content strategist with a focus on crafting clear, user-centric journeys for digital products, and writing (or drawing) compelling content that engages target audiences.
My interdisciplinary approach is rooted in the versatile education I was lucky to have had, and a lifelong passion for both the visual arts and the humanities.
Where I come from
I was born in Lisbon, Portugal, in January 1994. My father is a 2D/3D animator and my mother is a psychologist. From an early age, I was drawn to reading, writing and drawing. I was a shy, yet active child. Aged 8, I would write pseudo-theatre plays to perform alongside family members. I started playing the flute when I was 9, and created my first blog at age 12.
This path led me to pursue formal studies in Artistic Production in high school and Strategic Communications at uni.
What I can help you with
I leverage this dual background to solve challenges by designing strategic content ecosystems, ensuring consistency, clarity, and a good user experience across digital channels – without ever setting aside my drawing and painting practice.
Need help with words, images, or words and images? Let’s chat!