Content Strategy: Santander Help Center
The bank’s Help & Support section [more about it here] has recently evolved into a fully integrated Help Center — a strategic hub serving all digital touchpoints for the Retail segment.
(more…)content strategy • visual arts
Strategic communications and digital marketing
UX writing and content design.

The bank’s Help & Support section [more about it here] has recently evolved into a fully integrated Help Center — a strategic hub serving all digital touchpoints for the Retail segment.
(more…)
Since joining Tangível in February 2022, I have served as a key external consultant for their principal client, Santander Portugal.
My role has evolved significantly, initially contributing to the Engagement Squad (within the Digital Marketing department), and later transitioning to my current position as a member of the bank’s central Experience Design team.
(more…)
As a Content Executive at the international Communications and Marketing agency TEAM LEWIS, I was responsible for producing and localizing content for both the agency’s global clients and its own internal and external communications across several channels.
(more…)
From May to December 2020, I collaborated with the first edition of the Reality Check: Life After Retirement Open Call alongside designer Silvia Matias.

In 2019, as a core member of the experimentadesign Communications and Editing team, I produced, translated and localized content for the City Cortex project. City Cortex was an international programme that invited acclaimed designers and architects to create original urban pieces using a very specific and rather unique raw-material: Portuguese cork.
(more…)
As a core member of the experimentadesign communications team, I produced, translated and localized content for the First Stone project throughout 2019 and early 2020.
My responsibilities encompassed a wide range of deliverables, including:

In 2017, while studying for my MSc, I joined Time Out Lisbon as a journalism intern. I had the chance to write articles for the website and paper magazine, focusing mostly on arts & culture, things to do in the city, and activities for kids.
(more…)