Content Management and UX Writing for Tangível/Santander
I joined Tangível in February 2022 and have worked as an external consultant for Santander Portugal since. I’m part of the Engagement Squad, within the Digital Marketing department. We’re a small team in a big, big firm.
A considerable part of the job consists on managing and editing content on a CMS. In this case, Adobe’s (AEM). Nevertheless, I’ve been able to deepen my knowledge in UX Writing, too.
The first project I was assigned to at Santander was the implementation of a new Help & Support section on the Portuguese website. There were already prototypes in place, so we had to apply most of that UI; and adapt the UX to the national context by restructuring flows, requesting information to the local customer service areas, and making sure we were working towards building a strong MVP — one that could meet the real needs of users right from day one.
I was responsible for:
- gathering, translating and localising information
- implementing UX writing and plain language principles
- the information architecture and content hierarchy
- project management.
Lately, I have also been writing content for Salto, the bank’s blog (in Portuguese):
- 5 receitas vegetarianas para experimentar em casa
- Capitais europeias: descubra-as
- As melhores séries do momento para ver em streaming
- Meditação: o que é e como meditar
- Higiene do sono: saiba o que é e como pode melhorar a sua
- Halloween: descubra as origens e recolha ideias para celebrar em grande
- Auroras boreais e austrais: descubra o que são e onde as pode ver